This group of swing voters think the country is in trouble but don’t lay the blame on President Trump. Read this month’s findings to see what they had to say.

Here’s a couple of interesting things this group told us:

President Trump still has their vote — at least 7 of the 9 of them. Only 2 in the group say they would vote for Biden over Trump if the election was held “tomorrow.”

They feel life between now and election day will be chaotic, divided and emotional.

They feel that the demand to “Defund the police” is going too far and could have a negative impact on Biden’s chances.

And they largely want schools to re-open in the fall

View the highlights for yourself: 

Couple of direct takes from this group:

On the pandemic and re-opening the country…

“I believe [scientific experts] should be part of the guidance, but… if we listen to nothing but scientific guidance, we’d be shutting down every business in the country.”

On social unrest and the ramping up of protests in some cities… 

“They (protestors) are still burning buildings. They’re rioting. They’re doing things that aren’t going to bring us together. They’re doing more things that are going to bring us apart.”

➜ Check out all the key findings in our July summary report

Concern is on the rise, especially as COVID-19 cases spike throughout the U.S. “Is it safe to go to (fill in name of business)? Are they following proper cleaning protocols?” (What ARE the proper cleaning protocols? A lack of federal mandates around reopening businesses has further complicated the issue.)

This means that, as a business owner, the onus is on you. 

➜Need help putting these messages into action?  

We can help.

Our study revealed that hearing from a company directly can greatly greatly impact a customer’s comfort level. In short- they need to hear from YOU.

But keep in mind you are talking to 2 distinctly different groups:

1. 1. 1. 1. 1. 1. 1. 1. Those who can’t wait to come back (ready-to-go)
                     2. Those who need some reassurances before they will spend at your establishment (assurance seekers)

                   

From our research with returning customers, we have created a messaging cheatsheet.

Here’s some guidance to help you home-in on the right Welcome Back message for your audience.

Assurance seekers want to see directive signs: what should you do after trying on a pair of shoes? Put them back on the rack? Give them to an associate to be properly cleaned first? They want to see that you are taking customer’s safety seriously and guiding them.

On the other hand, people deemed “ready-to-go” do not need as detailed messages. They want to hear that unlike many businesses, you are open again and further that you’ve got their back, all they have to do is enjoy.

At an unprecedented time like this, more communication is always better. Share your plans, procedures, and expectations upfront to address concerns. Surround your customers with “Welcome Back” messages that ease their mind. 

Every business is unique. We can help you fine-tune these messages for your audience. Reach out➜

*Photo by Artem Beliaikin on Unsplash – Image from Bali, Indonesia