SCIENCE with a distinctly HUMAN touch.
Spoiler alert: Humans aren’t rational.
Even when we think we are. More often than we’d like to admit, we are influenced by biases and emotion rather than facts and logic.
The good news is that we tend to be fairly predictable about it. Even better, there’s a useful science in this irrationality.
We stay current with this science—behavioral economics and social psychology—to help explain what your target audience is thinking. It’s a valuable toolkit for solving messaging riddles, forming strategies, and framing a message that will resonate. And we combine these insights with data, making our clients, their messages, and their content more persuasive and successful.