Clarifying your narrative—whether it’s illustrating with anecdotes or showing the human face of your message—is an integral part of the refinement process.
We’ll help you develop your narrative arc; identify which talking points move your story forward; integrate elements that persuade; and find the examples that give your message color and humanity. And of course we’ll test, refine, and retest. The result: a message that grabs attention, and inspires action.
I find that most people know what a story is until they sit down to write one.—Flannery O’Connor, Mystery and Manners: Occasional Prose
We were able to build off their research to develop a comprehensive communications and public affairs campaign...
They have helped IFA reframe our messaging in order to resonate with a broader audience amid significant regulatory challenges.
...smart, innovative, results-driven...I've benefited significantly from his insights.
They really understand how to get into the psyche of voters and pull out deep insights and messages.
I have seen first hand how Rich Thau has earned the respect of leaders in Washington. Through years of conducting insightful messaging research, [they] have helped clients avoid costly communications mistakes.