An early read on election 2024 is your competitive advantage
Rich Thau is an Expert in Swing Voters
Why Rich?
Frustrated by poll-driven campaign coverage that ignores actually talking to live voters, Engagious committed in 2019 to educating the public and the media about what ‘persuadable’ voters are thinking.
Each month, in partnership with Axios and Schlesinger Group, Rich conducts online focus groups with Trump-to-Biden swing voters in the most competitive 2020 swing states.
Topics Covered:
- What media they consume—and don’t consume
- How they view the 2024 election
- How the economy will affect their voting behavior
- How committed they are to Biden, and how they feel about Trump and other Republicans
- What the “sleeper” issues of 2024 are
- Other timely topics
About Rich
Rich Thau is that rare speaker who not only gathers compelling insights from the field, but knows how to entertain and inform audiences with his findings. Over a research career spanning more than 20 years, Rich has conducted hundreds of dial test focus groups and interviewed thousands of Americans. He understands what makes swing voters tick—and it’s a quite different picture from what the coastal media portrays. Let Rich enlighten your organization with wisdom he’s shared with leaders in business, public policy, and communications. He has the inside story of what’s really happening with the swing voters who are likely to decide the outcome of the 2022 midterms, because he talks to them every month.
Rich can be reached at rich@engagious.com.
