Capture viewer engagement. This is the holy grail for TV and streaming content. Our dial and in-person testing will discover the peaks and valleys in your storyline, why, and how to adjust.
Define the narrative. Using behavioral science, along with qualitative and quantitative research, we can reframe even the most contentious issues to shape public opinion in meaningful ways.
Stack the deck. Find the narrative and visuals most likely to capture attention, make an emotional connection, and elicit the action you want.
Build brand credibility. Deliver your brand story the right way to excite your employees and instill confidence in your investors.
Break the mold. Decode your customers' needs - and reframe your offering to resonate. Then present that message in a way that will captivate your audience.
Build customer loyalty. Develop winning messages, and jettison failing ones, for a lasting connection with your customers that will keep them coming back time and again.
We admit it: we get inside people’s heads. Our combination of dial groups, surveys, and in depth interviews reveal what your target audience is thinking. We then develop winning messages and teach you what to say, what not to say—and most importantly, why.
Are all your evangelists speaking the same language?
Teach anyone—or everyone—in an organization how to craft your key messaging into vivid, memorable stories. We deliver this as a keynote, as part of a sales training, or as the kick-off to a management offsite.
We have coached Fortune 100 CEOs, advised leaders in Congress and Presidential campaigns, and reframed brand messages for hundreds of corporations across the globe.
And we use the latest discoveries in behavioral science and social psychology to navigate your messaging challenges.
We were able to build off their research to develop a comprehensive communications and public affairs campaign...
They have helped IFA reframe our messaging in order to resonate with a broader audience amid significant regulatory challenges.
...smart, innovative, results-driven...I've benefited significantly from his insights.
They really understand how to get into the psyche of voters and pull out deep insights and messages.
I have seen first hand how Rich Thau has earned the respect of leaders in Washington. Through years of conducting insightful messaging research, [they] have helped clients avoid costly communications mistakes.