About Rich Thau
Rich Thau is president of Engagious, the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy messaging. Engagious helps its clients become more successful by applying the power of behavioral science and social psychology to the process of message refinement.
Thau has conducted groundbreaking research in public policy, financial communications, insurance, trial consulting, and consumer goods. Thau has advised leaders in Congress and their staffs, presidential campaigns, and corporate executives on how to improve their messaging; his recommendations have shaped the national debates over Social Security, Medicare, tax reform, and a host of other issues. Recent policy messaging projects have focused on climate change, immigration, foreign policy, welfare, energy, government spending, healthcare, and international trade. Rich can be reached at rich@engagious.com
About Engagious
Engagious is a research and message refinement consultancy. We remove the guesswork from your communications by blending art and science to uncover what connects best with your audience. That is why some of the world’s largest companies and government leaders turn to us for our expertise. Our technologies are industry-leading and our methods deliver proven results. Questions? Let’s talk it through.
About Nelson Recruiting
Since 1980, Nelson Recruiting has been a trusted partner in market research, delivering carefully screened, qualified participants for qualitative studies nationwide. With over 45 years of experience, 1.5 million+ participants in its database, and 900+ projects recruited last year, Nelson combines national scale with personalized, human-centered service. Working with research firms, legal teams, and organizations nationwide, Nelson provides precise, reliable recruiting for consumer, voter, and legal research, with 24/7 responsiveness and the ability to recruit anywhere in the United States. Guided by the belief that knowledge is human, Nelson Recruiting is your nationwide partner for authentic, engaged research participants.
Terms of Use
Recipient is free to reuse content relating to the swing voter insights study such as data, quotes and visuals; Content usage must be accompanied by a written citation in the BODY COPY of the content or article, with a link back to the original web page: https://engagious.com/swingvoters/
Example:
“30% of female respondents disagreed with the medicare statement” (according to research conducted by Engagious)
