Develop Winning Messages
We like to get inside people’s heads. Our combination of dial groups, surveys, and in-depth interviews reveal what your target audience is thinking. We measure emotions and visceral responses to develop winning messages. We will coach you on what to say, what not to say—and most importantly, why.
Our methodology is like taking an MRI of what you present. We watch people react to your message in each moment. We then use their responses to uncover why your message moved them—or didn’t—to fine-tune those words and phrases to resonate.
There’s a reason many of the world’s largest companies and government leaders turn to us for our expertise. Our methods uncover brilliant ‘a-ha’ moments that deliver proven results.
We were able to build off their research to develop a comprehensive communications and public affairs campaign...
They have helped IFA reframe our messaging in order to resonate with a broader audience amid significant regulatory challenges.
...smart, innovative, results-driven...I've benefited significantly from his insights.
They really understand how to get into the psyche of voters and pull out deep insights and messages.
I have seen first hand how Rich Thau has earned the respect of leaders in Washington. Through years of conducting insightful messaging research, [they] have helped clients avoid costly communications mistakes.