03 Jan Bessam Mustafa – Toronto Blue Jays (Best of CRC) | Ep. 23
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Recorded live from the Insights Association Corporate Researchers Conference, we spoke with Bessam Mustafa, Director of Fan Insights for the Toronto Blue Jays. Over the past two seasons, Bessam has taken charge of building out the consumer insights function for the Blue Jays with a focus on understanding what makes fans tick as customers, and what are the things that can be done to bring fans both inside and outside the ballpark.
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