Gina Derickson is VP, Research & Consulting, at Lillian Labs, a qualitative research agency and trusted partner of Engagious. Gina’s unique background includes experience on both the supplier and client sides of research at companies such as Johnson and Johnson, Procter and Gamble, Verizon, State Farm, and Ipsos. Her work has included many verticals including healthcare/medical device, CPG, technology, financial services, and travel/entertainment. Gina also has extensive experience moderating in-person and online focus groups, in-depth interviews, and dial testing sessions. Gina holds an MBA from Xavier University and has been in the market research industry for more than 25 years.