Remove the Guesswork
When the stakes are high, there’s no time for conjecture. Together, we will test, refine, and validate your message. Then you can proceed with confidence, knowing that your message will work.
Online Dial Testing
The pandemic permanently
catapulted us into online research
In 2020 we shifted our services from in-person dial testing to online, using a dial testing platform called Perception Analyzer Online. Since that time, we have not looked back. With PAO, we’re gathering the same qualify feedback as before, just in a different way. As an added bonus, online research lets us include respondents from different geographic regions in the same focus group, something we could not do before.
Rich Thau | Speaking
What’s inside your head?
Rich likes to get inside people’s heads, and is an authority when it comes to uncovering messages that motivate.