I've spent decades mastering the formula for developing
high stakes messaging that inspires and persuades.

RICH THAU
MESSAGING EXPERT. DYNAMIC SPEAKER.

His research analysis, probing interviews, and his knowledge of behavioral science help him uncover what target audiences are thinking and which messages resonate.

As President of Engagious, Rich has spearheaded groundbreaking research in public policy, corporate messaging, and sales communications. Rich regularly advises leaders in Congress and their staffs, trade association executives, and corporate leaders on how to build compelling messaging platforms.

Rich’s research and recommendations have shaped the national debate over Social Security, climate change, and healthcare. His dial test messaging projects span every major pubic policy issue, giving him the valuable ability to view patterns of reaction across issue sets.

With the Swing Voter Project, Rich remains a creative force on the cutting edge of public opinion.  He regularly appears on CNN and the POTUS channel on Sirius/XM radio, and is a monthly collaborator with Axios on the Swing Voter Project. He is also a featured speaker at conferences.

 

LET’S TALK! 

EMAIL  |  LINKEDIN  |  212.760.4358

WHAT THEY’RE SAYING ABOUT RICH

  • "When I heard Rich Thau interviewed on SiriusXM Radio, I immediately knew I wanted him to speak at our national conference in Miami. He did not disappoint! Our attendees were riveted by his insights, and they peppered him with questions. I'd recommend him in a heartbeat."

    Edward P. D'Alessio, Executive Director, FINANCIAL SERVICE CENTERS OF AMERICA®

  • "We wanted to create a buzz at our conference, so we invited Rich Thau to recount his focus group adventures. Our audience of policy elites and political professionals found his enlightening, engaging and loved his presentation."

    Ken Levinson, Executive Director, WASHINGTON INTERNATIONAL TRADE ASSOCATION (WITA)

  • "When we asked Rich Thau to speak at our meeting, we couldn't anticipate coronavirus would force us to migrate to a webinar. No matter; that platform worked perfectly for Rich's multimedia presentation, which our members loved. When in-person meetings start up again, we want him to come back"

    Channon Hanna, Leadership Team, Women in Government Relations