Viz-Fest 2018: Key Behavioral Science Principles for Crafting Next Level Storytelling

Viz-Fest 2018: Key Behavioral Science Principles for Crafting Next Level Storytelling

At the recent webinar series, Viz-Fest 2018, a host of marketing and market research experts shared real-world evidence of the benefits of excellent communication with regard to insights and data visualization. Engagious CEO David Paull was one such expert, presenting in the Viz-Fest Storytelling track. David’s presentation, “Key Behavioral Science Principles for Crafting Next Level Storytelling,” focused on leveraging cognitive biases and key behavioral science principles to better understand how to craft effective stories and messages that resonate with an audience. You can view his full, 20-minute presentation below.

Are you looking to craft compelling stories and messages that hit the mark and drive your audience to take action? Let’s talk about how we can help.

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