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Uncover the power of a-ha moments. Let’s Get Started.
Test Your Content.
Lift Your Conversions.
Boost Your ROI.
Infomercials
Landing Pages
Cart Process
Video Sales Letters
Direct Mail
Email
Promotions
What We Do
Cost-effective surveys
Moment-to-moment video testing
Quick-turn A/B tests
In-person focus groups
Data-backed insights to steer you in the right direction
How We Work
Our methodology is like taking an MRI of your offering.
We measure reactions to your message in each moment, through dial testing. We then use these responses to uncover why your message moved them—or didn’t—to fine-tune those words and phrases to boost response.
With decades of experience in advertising, publishing, television, direct response, public policy, and more, we know how to craft, test, and refine messages that will hit the mark. From Hollywood to Capitol Hill—and all stops in between—we fuse science, innovation, and intuition to deliver wins—time and again.
About Us
Rich Thau (left) and David Paull (right) bring together a long history in message testing and research technologies. They blend the power of behavioral science and social psychology with the methodology of dial testing for maximum impact. Their work has spanned direct response, direct selling, advertising, television, presentations, speeches, and more.
“We tested headlines for a product in one focus group, and respondents reacted negatively. If I hadn’t done that focus group testing, I would have wasted months developing a package that probably would have failed in the field.“
Tom Adolph, NewMarket Health, AGORA