19 Mar Election 2020 | Which Way Will Swing Voters Swing?
Results from our first focus group are in!
In partnership with Focus Pointe Global, Engagious has kicked off a Swing Voter Insights study, conducting a series of 21 monthly focus groups in key swing voter counties across the US in the lead up to Election 2020.
Engagious, in partnership with Focus Pointe Global, is conducting a series of swing voter focus groups in key battleground counties across the U.S. The first swing voter focus group, held in Appleton, WI, just wrapped and we’ve got the results and more (see below).
Like all the locations chosen for the study, Appleton is in one of the U.S. counties that had a disproportionately high number of swing voters who shifted their support from the nominee of one party to the other between the presidential elections of 2012 and 2016. Voters selected to participate in the groups consist of those who voted for Barack Obama in the 2012 election and then voted for Donald Trump in 2016, and those who voted for Mitt Romney in 2012 and then voted for Hillary Clinton in 2016.
Participants in the groups are asked a number of discrete questions using the Perception Analyzer dials. The unique ability of the dials to collect individualized responses in a focus group setting and display results in real-time helps eliminate “group think,” and allows the moderator to use the data to help guide the group discussion and probe deeper based off their responses. The groups will explore questions and topics surrounding the President, his Democratic challengers, as well as the key issues leading up to the 2020 election more broadly.
Candid discussions covered a range of topics and issues that could sway voters’ opinions about which candidates they will support in Election 2020. Topics include: familiarity and impressions of Democratic challengers; approval/disapproval of the job President Trump is doing; climate change and environmental policies; border security; the Mueller Investigation; the economy; healthcare, and more.
You want to take a deep dive into the data, just get the quick hitters, or watch some video clips of the group in action? We’ve got all the good stuff from our first swing voter focus group right here.
Swing Voter Focus Group #1 | Appleton, WI | 03.09.2019
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News & Coverage
CNN: Are swing voters paying attention to Mueller Report?
AXIOS: Wisconsin swing voters tire of Trump
AXIOS: Elizabeth Warren’s slow start
MSNBC: Wisconsin focus group suggests Trump’s dishonesty is a problem
Washington Post: Can voters forgive Elizabeth Warren?
Research Business Daily Report (video): MR Agencies To Reveal What Pollsters Did Not In 2016
Video
Highlight Reel of Swing Voter Focus Group #1
View more video clips of the focus group session
Data and charts
Monthly Insight Highlight
Keep an eye out for results and news from next month’s swing voter focus group:
April 9, 2019 | Bowling Green, OH
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