Psychology of Politics

03 Nov

Posted at 01:04h in Behavioral Science, Biden voters, Market Research, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Economics, Social Psychology, Trump voters, voter research by

Recently Engagious president Rich Thau posted The Science of Getting Out the Vote, a Dan Ariely article about the science of getting out the vote. ON this election day, we’re linking to another Ariely article https://www.lemonade.com/blog/persuade-your-friends-to-vote/ with a simple behavioral economics strategy for getting your friends...

02 Nov

Posted at 08:46h in Behavioral Science, Biden voters, election research, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology, Swing Voters, Trump voters by

Dan Ariely and Supriya Syal explore the ways behavioral science can be used to nudge people to become voters. (They don’t include getting inspiring candidates on the ballot.) One of the biggest factors for success? Having a PLAN. Not just committing to voting, but knowing when in...

08 Jul

Posted at 00:00h in Behavioral Science, Brain Games, Brand Messaging, Giving Back, Psychology of Politics, Psychology of Pop Culture, Social Psychology by

Please Share: Kindness at Work   Kindness is contagious. We know that. Studies even prove it. A study published last July in the journal Emotion found that (I hope you’re sitting down) kindness is contagious at work, too, and it’s actually good for business. The study is called...

30 Jun

Posted at 17:42h in Advocacy Messaging, Behavioral Science, Biden voters, corona virus, COVID-19, Dial Groups, election research, Focus Groups, Market Research, Online focus groups, online IDIs, online market research, online market research solutions, political research, Psychology of Politics, Public Policy Messaging, secure online focus groups, Swing Voters, Trump voters, voter research by

Engagious traveled, virtually, to Erie, PA, for June’s Swing Voter Project, where we visited online with six Obama-Trump voters and three Romney-Clinton voters.  Have you noticed consistent trends in each month’s SVP report? You’ll want to read this month’s findings—there’s been a shift.  Trump’s support among these...

21 Jun

Posted at 18:02h in Advocacy Messaging, Behavioral Science, Biden voters, corona virus, COVID-19, Dial Groups, election research, Focus Groups, Market Research, Online focus groups, online IDIs, online market research, online market research solutions, political research, Psychology of Politics, Public Policy Messaging, secure online focus groups, Swing Voters, Trump voters, voter research by

Engagious traveled, virtually, to Erie, PA, for June’s Swing Voter Project, where we visited online with six Obama-Trump voters and three Romney-Clinton voters.  Have you noticed consistent trends in each month’s SVP report? You’ll want to read this month’s findings—there’s been a shift.  Trump’s support among these...

23 Apr

Posted at 16:17h in Behavioral Science, Brand Storytelling, crisis communications, Psychology of Politics, Psychology of Pop Culture by

Global pandemic: trauma, or a chance to learn and grow?   This thing that we’re experiencing, this global situation that unites us (separately, in our own homes) can be depressing, discouraging, scarring, life-destroying. Precisely because it’s all those things, it’s a chance to show resilience. Or to grow...

06 Jan

Posted at 00:52h in Behavioral Science, Brain Games, Customer Insights, Market Research, Media research, Psychology of Politics, Social Psychology by

When it comes to fake news, we have met the enemy, and he is us.   Researchers at Ohio State found that when they gave people accurate statistics on a controversial issue, their memories adjusted the stats to match their own beliefs. When they passed on these misremembered...

15 Jul

Posted at 14:54h in Customer Insights, Dial Groups, Focus Groups, Market Research, Media Testing, Messaging, Psychology of Politics, Public Policy Messaging, Swing Voters by

Engagious, in partnership with Focus Pointe Global, has traveled to Wisconsin, Ohio, Iowa, and Pennsylvania to find out what swing voters are thinking. This month we traveled to Warren—Michigan’s third largest city (after Detroit and Grand Rapids) and Detroit’s largest suburb. In Warren we met July...

24 Jun

Posted at 06:59h in Psychology of Politics, Psychology of Pop Culture, Social Psychology by

I recently started reading David McCullough’s latest book, The Pioneers, about the settling of the Northwest Territory: what would become Ohio, Michigan, Indiana, Illinois, and Wisconsin. The directive for this settlement, the Northwest Ordinance, included three extraordinary conditions: freedom of religion, free universal education, and the...

10 Jun

Posted at 17:08h in Customer Insights, Dial Groups, Focus Groups, Market Research, Media Testing, Psychology of Politics, Public Policy Messaging, Social Economics, Swing Voters by

We headed to Erie, Pennsylvania, for our latest meet-up with swing voters (part of our ongoing project with partner Focus Pointe Global). These voters cited a common reason for swinging: a desire for change. Our eight Erie participants all voted for Obama in 2012, and then switched...