Kahneman: Cognitive biases are like optical illusions

01 Apr Kahneman: Cognitive biases are like optical illusions

Behavorial science pioneer Daniel Kahneman says that our brains seek coherence, unity, patterns, sometimes where there is none; suppressing ambiguity in favor of a meaningful picture. That’s what gives rise to our cognitive biases. Which is not an entirely negative thing. Life is messy, and we have to impose some order or go crazy. But even knowing that our reflexive thinking needs to be tempered with rational analysis can help us avoid some of those biases.