Brain Games

08 Jul

Posted at 00:00h in Behavioral Science, Brain Games, Brand Messaging, Giving Back, Psychology of Politics, Psychology of Pop Culture, Social Psychology by

Please Share: Kindness at Work   Kindness is contagious. We know that. Studies even prove it. A study published last July in the journal Emotion found that (I hope you’re sitting down) kindness is contagious at work, too, and it’s actually good for business. The study is called...

06 Jan

Posted at 00:52h in Behavioral Science, Brain Games, Customer Insights, Market Research, Media research, Psychology of Politics, Social Psychology by

When it comes to fake news, we have met the enemy, and he is us.   Researchers at Ohio State found that when they gave people accurate statistics on a controversial issue, their memories adjusted the stats to match their own beliefs. When they passed on these misremembered...

03 Oct

Posted at 05:39h in Behavioral Science, Brain Games, Brand Storytelling, Customer Insights, Market Research, Messaging, Presentation Testing, Social Psychology, Storytelling for Business by

How does someone from the market research industry engage a group of creatives, communicators, and storytellers? By making them go, “hmm?” That’s exactly the approach I took when I was  offered the opportunity to talk with the 1200 amazing people attending the Story 2018 conference...

24 Jul

Posted at 17:48h in Behavioral Science, Brain Games, Psychology of Pop Culture, Social Psychology by

And other counterintuitive research discoveries There are limits to the conscious mind’s capacity for processing. Truly. Our minds switch back and forth between focused attention and daydreaming. Focused, undistracted attention enables us to get things done. Like building the pyramids. So at work we probably should never, ever...

07 May

Posted at 17:45h in Behavioral Science, Brain Games, Customer Insights, Media research, Psychology of Pop Culture, Social Psychology by

Nir Eyal can show you how to design habit-forming apps. Not habit in the classical sense, of a quality that develops the powers of the body or mind. No. Habit as in drug habit. The supercomputer in our pockets, with its dings, buzzes, haptics, likes, and so on,...