Market Research

10 Nov

Posted at 06:02h in Behavioral Science, Market Research, Messaging, Psychology of Pop Culture, Social Economics, Social Psychology by

Because everyone else is doing it Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything.  Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen?...

03 Nov

Posted at 01:04h in Behavioral Science, Biden voters, Market Research, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Economics, Social Psychology, Trump voters, voter research by

Recently Engagious president Rich Thau posted The Science of Getting Out the Vote, a Dan Ariely article about the science of getting out the vote. ON this election day, we’re linking to another Ariely article https://www.lemonade.com/blog/persuade-your-friends-to-vote/ with a simple behavioral economics strategy for getting your friends...

02 Nov

Posted at 08:46h in Behavioral Science, Biden voters, election research, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology, Swing Voters, Trump voters by

Dan Ariely and Supriya Syal explore the ways behavioral science can be used to nudge people to become voters. (They don’t include getting inspiring candidates on the ballot.) One of the biggest factors for success? Having a PLAN. Not just committing to voting, but knowing when in...

05 Aug

Posted at 18:36h in Advocacy Messaging, Behavioral Science, Brand Messaging, crisis communications, election research, Focus Groups, Market Research, Messaging, online dial groups, Online focus groups, online market research, political research, Public Policy Messaging, Swing Voters, voter research by

DRINKING YOUR OWN KOOL-AID IS BAD FOR YOUR (POLITICAL) HEALTH We see it time and again. Critical policy messages that miss the mark.  The reason is simple: they were vetted with the wrong people. If you are based in the Washington, DC area, whether you’re a corporation,...

19 Jul

Posted at 17:43h in Behavioral Science, corona virus, COVID-19, crisis communications, Dial Groups, Focus Groups, Market Research, online dial groups, Online focus groups, online IDIs, online market research, online market research solutions by

Is Now a Good Time to Do Research? Should We Wait To Do Research "Until this is Over?"   We have been fielding these questions since March. We can now say definitively that yes, now is not only a good time, but a great time. Back when this...

13 Jul

Posted at 16:18h in Behavioral Science, corona virus, COVID-19, crisis communications, Focus Groups, Market Research, mask wearing research, Sales Script refinement by

Some customers are eager to return, others need reassurance. Here's how to message to them as you welcome them back.   Concern is on the rise, especially as COVID-19 cases spike throughout the U.S. "Is it safe to go to (fill in name of business)? Are they...

30 Jun

Posted at 17:42h in Advocacy Messaging, Behavioral Science, Biden voters, corona virus, COVID-19, Dial Groups, election research, Focus Groups, Market Research, Online focus groups, online IDIs, online market research, online market research solutions, political research, Psychology of Politics, Public Policy Messaging, secure online focus groups, Swing Voters, Trump voters, voter research by

Engagious traveled, virtually, to Erie, PA, for June’s Swing Voter Project, where we visited online with six Obama-Trump voters and three Romney-Clinton voters.  Have you noticed consistent trends in each month’s SVP report? You’ll want to read this month’s findings—there’s been a shift.  Trump’s support among these...

21 Jun

Posted at 18:02h in Advocacy Messaging, Behavioral Science, Biden voters, corona virus, COVID-19, Dial Groups, election research, Focus Groups, Market Research, Online focus groups, online IDIs, online market research, online market research solutions, political research, Psychology of Politics, Public Policy Messaging, secure online focus groups, Swing Voters, Trump voters, voter research by

Engagious traveled, virtually, to Erie, PA, for June’s Swing Voter Project, where we visited online with six Obama-Trump voters and three Romney-Clinton voters.  Have you noticed consistent trends in each month’s SVP report? You’ll want to read this month’s findings—there’s been a shift.  Trump’s support among these...

30 Apr

Posted at 19:02h in corona virus, COVID-19, crisis communications, Customer Insights, Dial Groups, hippa compliant online research tools, Market Research, Media research, Media Testing, online dial groups, Online focus groups, online IDIs, online market research, online market research solutions, Sales Messaging, secure online focus groups, security for online qual, security for online research by

Engagious is a Member of ZoomGov   This high-security platform for web conferencing is used by fewer than 1% of all accounts. ZoomGov was specifically designed to serve sensitive areas of the US Government. We use this same technology for all our online qual research: online focus...