Recorded live from the Insights Association Corporate Researchers Conference, we talk with Renata Policicio, Vice President of Research and Insights for ESPN. Renata co-presented a valuable and informative session here at CRC on the topic of Harnessing the Power of Storytelling for Sports. I was...
Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible. To achieve this objective, retailers use behavioral science, or the study of human behavior,...
In this episode, I chat with Mario Carrasco. Mario is the co-founder and principal of ThinkNow, an award-winning, technology-driven, cultural insights agency who focus is to help companies and government agencies better understand the cultural drivers that influence consumer decisions. Mario's expert knowledge of multicultural...
We carve the pumpkin, and the turkey. Light the Menorah. Wear the team gear during the game. Sing “Sweet Caroline.” Listen to Future before the 200 butterfly. Bless ourselves with holy water. Salute the flag. They’re rituals. They’re religious, cultural, and civic. Every society has them....
In this Episode recorded live from the floor of CRC, I talk with Brett Townsend, Head of North American Insights for Electrolux. Brett and I dive into the topic he discussed in his keynote at CRC, namely, "Key ways that we, as an industry, can be...
Engagious was in Dubuque, Iowa, last week, conducting a roundtable with swing voters who either voted for Obama and then Trump, or Romney and then Clinton. The plural of caucus is caucuses, but it’s more fun to say Hawkeye Cauci. But whatever your preferred plural, the...