Psychology of Pop Culture

10 Nov

Posted at 06:02h in Behavioral Science, Market Research, Messaging, Psychology of Pop Culture, Social Economics, Social Psychology by

Because everyone else is doing it Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything.  Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen?...

03 Nov

Posted at 01:04h in Behavioral Science, Biden voters, Market Research, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Economics, Social Psychology, Trump voters, voter research by

Recently Engagious president Rich Thau posted The Science of Getting Out the Vote, a Dan Ariely article about the science of getting out the vote. ON this election day, we’re linking to another Ariely article https://www.lemonade.com/blog/persuade-your-friends-to-vote/ with a simple behavioral economics strategy for getting your friends...

08 Jul

Posted at 00:00h in Behavioral Science, Brain Games, Brand Messaging, Giving Back, Psychology of Politics, Psychology of Pop Culture, Social Psychology by

Please Share: Kindness at Work   Kindness is contagious. We know that. Studies even prove it. A study published last July in the journal Emotion found that (I hope you’re sitting down) kindness is contagious at work, too, and it’s actually good for business. The study is called...

23 Apr

Posted at 16:17h in Behavioral Science, Brand Storytelling, crisis communications, Psychology of Politics, Psychology of Pop Culture by

Global pandemic: trauma, or a chance to learn and grow?   This thing that we’re experiencing, this global situation that unites us (separately, in our own homes) can be depressing, discouraging, scarring, life-destroying. Precisely because it’s all those things, it’s a chance to show resilience. Or to grow...

07 Apr

Posted at 16:01h in corona virus, crisis communications, Giving Back, Market Research, Psychology of Pop Culture, small business by

We ❤️ feel-good stories. And people are awesome.   Not only that, but giving back is a great way to stay connected - with family, with friends, with fans, with customers. Here are some great examples to inspire you. The owner of a local strip mall slashed his...

26 Nov

Posted at 03:00h in Behavioral Science, Customer Insights, Market Research, Psychology of Pop Culture, Social Psychology by

Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible.  To achieve this objective, retailers use behavioral science, or the study of human behavior,...

18 Nov

Posted at 06:52h in Behavioral Science, Media research, Media Testing, Messaging, Psychology of Pop Culture, Social Psychology by

We carve the pumpkin, and the turkey. Light the Menorah. Wear the team gear during the game. Sing “Sweet Caroline.” Listen to Future before the 200 butterfly. Bless ourselves with holy water. Salute the flag. They’re rituals. They’re religious, cultural, and civic. Every society has them....