23 Apr Resilience in a pandemic
Global pandemic: trauma, or a chance to learn and grow?
This thing that we’re experiencing, this global situation that unites us (separately, in our own homes) can be depressing, discouraging, scarring, life-destroying.
Precisely because it’s all those things, it’s a chance to show resilience. Or to grow some.
Over four years ago The New Yorker published Maria Konnikova’s piece, “How People Learn to Become Resilient.” She said, “If you are lucky enough to never experience any sort of adversity, we won’t know how resilient you are. It’s only when you’re faced with obstacles, stress, and other environmental threats that resilience, or the lack of it, emerges: Do you succumb or do you surmount?”
Lucky us!
A central element of resilience, Konnikova explains, is perception. If we conceptualize events as opportunities to learn and grow, we make ourselves less vulnerable.
I miss moderating dial test focus groups in person.
I can’t wait until it’s possible to travel to different locations and meet new people and hear not just their words but what they’re communicating with posture, movement, eye contact, and more.
In the meantime, Engagious is adapting: Qualitative research continues; focus groups can still happen, online. Dial tests, too.
Covid-19 is forcing change everywhere:
https://www.economist.com/briefing/2020/04/11/the-changes-covid-19-is-forcing-on-to-business
https://www.engagious.com/top-4-best-practices-for-crisis-communications
How are you adapting?
Photo from: https://www.architecturendesign.net/16-incredible-trees-that-have-adapted-to-their-surroundings/
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