Swing Voter Project: Appleton, Wisconsin: #VAPING #ENVIRONMENT #NATIONALSECURITY

24 Sep Swing Voter Project: Appleton, Wisconsin: #VAPING #ENVIRONMENT #NATIONALSECURITY

This month was a do-over for Engagious/Focus Pointe Global Swing Voter Project. We traveled back to Appleton, WI to see if anything had changed in the last 6 months (we kicked-off this project in Appleton 6 months ago.)

If you want to see the trends report from the last 6 months- you can download it here.

In Appleton we met with an all-female panel of 9 swing voters: two who voted for Mitt Romney in 2012, and Hillary Clinton in 2016; and seven who voted for Barack Obama in 2012, and Donald Trump in 2016.

One of the most important findings is that these individuals- persuadable voters- do not get their news where you might imagine. With very few exceptions, they get their news from local sources (TV, radio) or on their device (Apple News, Yahoo News…)

Here are some high-level takeaways from this group:

How does President Trump make them feel?
frustrated
annoyed
irritated
disgusted
confident
competent

What’s top-of-mind for our Appleton swing voters?
National Security topped the list for this first time (we typically hear about the economy and affordable healthcare). Most respondents have a genuine fear of being pulled into a war.

Are They Aware of #EPA Environmental Rollbacks?
We read a partial list of 17 environmental rollbacks that have been proposed under the Trump administration. Virtually all of the respondents were unaware of these, one commenting “I’m kind of floored at the stuff they did…It’s uncalled for.”

Is Vaping a Serious Problem for Teens?
You bet it is. Our group was unanimous in their support of eliminating all advertising for these products.

There’s more. Go here for clips and the full report.

Next month the team heads back to Ohio.