29 Jan The New Tax Law as a Behavioral Bonanza
Posted at 17:41h
in Behavioral Science, Brand Messaging, Psychology of Politics, Public Policy Messaging, Social Psychology
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Accountants will be picking over the new tax law for years—and so will behavioral scientists. One of the first analyses comes from consultant Shai Robkin, who finds loss aversion, the endowment effect, hyperbolic discounting, WYSIATI, and mental accounting coursing through (and surrounding the politics of) the legislation.
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