Brand Messaging

19 Nov

Posted at 17:34h in Behavioral Science, Brand Messaging, Brand Storytelling, Storytelling for Business by

Brand isn’t the story you tell others…it’s the story others tell themselves about you. Communicating what your brand stands for, and how interacting with your brand will benefit others, is powerful. But even more powerful is helping people create the story for themselves. Whether a small...

05 Aug

Posted at 18:36h in Advocacy Messaging, Behavioral Science, Brand Messaging, crisis communications, election research, Focus Groups, Market Research, Messaging, online dial groups, Online focus groups, online market research, political research, Public Policy Messaging, Swing Voters, voter research by

DRINKING YOUR OWN KOOL-AID IS BAD FOR YOUR (POLITICAL) HEALTH We see it time and again. Critical policy messages that miss the mark.  The reason is simple: they were vetted with the wrong people. If you are based in the Washington, DC area, whether you’re a corporation,...

08 Jul

Posted at 00:00h in Behavioral Science, Brain Games, Brand Messaging, Giving Back, Psychology of Politics, Psychology of Pop Culture, Social Psychology by

Please Share: Kindness at Work   Kindness is contagious. We know that. Studies even prove it. A study published last July in the journal Emotion found that (I hope you’re sitting down) kindness is contagious at work, too, and it’s actually good for business. The study is called...

02 Aug

Posted at 08:50h in Advocacy Messaging, Behavioral Science, Brand Messaging, Brand Storytelling, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging by

As the Manager of a Marketing team, I’m responsible for hiring outside agencies for customer insights research and messaging. No matter how many times I do this, choosing an agency is never easy. The stakes are high and it’s crucial to make the right decision....

22 Feb

Posted at 08:57h in Brand Messaging, Market Research, Media research, Presentation Testing, Psychology of Politics, Public Policy Messaging by

If you are based in the Washington, DC, metro area, whether you’re a corporation, a trade association, a think tank, or a politician, here’s some free advice: test your message outside the Beltway. That’s what we’ve been telling our clients for nearly two decades. And even...

11 Dec

Posted at 06:00h in Behavioral Science, Brand Messaging, Customer Insights, Messaging, Psychology of Pop Culture, Social Economics, Social Psychology by

Stuff might last longer than experiences; but experiences make us happier. Partly because the stuff sticks around for so long—we adapt to it, the “new stuff!” becomes normal, and it fades into the background. And partly because stuff is always separate from our identities, even when...