How is marketing to B2B different than marketing to consumers? B2B marketing is more complicated than consumer marketing because of three key differences. In all cases, your success in B2B hinges on doing your homework, asking all the right questions, and crafting the perfect message. COMPLEXITY Products and/or services...
What are you missing out on by not having dials in your qualitative research? While a lady never reveals her age, I will say that in my many years in market research, I’ve managed, observed, or moderated over 800 focus groups. In that time, I always...
There’s no question that word of mouth advertising is powerful. In fact, a Nielsen study confirmed that 83% of global consumers say they “completely” to “somewhat” trust the recommendations of friends and family. It stands to reason that customer testimonials in advertising, especially in direct response...