06 Jan Fake News! We Are All To Blame.
Posted at 00:52h
in Behavioral Science, Brain Games, Customer Insights, Market Research, Media research, Psychology of Politics, Social Psychology
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When it comes to fake news, we have met the enemy, and he is us.
Researchers at Ohio State found that when they gave people accurate statistics on a controversial issue, their memories adjusted the stats to match their own beliefs.
When they passed on these misremembered stats, the information grew more and more different as it was passed from person to person.
Like a game of telephone. But it’s not our hearing that warps the message, it’s our brain.
Memory isn’t a recording device; memory is more like a jigsaw puzzle with missing pieces, and pieces mixed in from other puzzles, according to the researchers.
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