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04 Apr Life is Short. Eat the Cookie.

Posted at 17:43h in Behavioral Science, Brain Games, Psychology of Pop Culture, Social Psychology by Amanda Paull 0 Comments

Go here for a review of Charles Duhigg’s 2016 book Smarter. Faster. Better. And then a survey/analysis of the business success self-help genre, since the original book of the self-help genre, published in 1859: Self-Help, by Samuel Smiles. (A straightforward beginning, one might say.) How...

02 Apr Dave Knox – Predicting The Turn | Ep. 01

Posted at 23:48h in Podcast (Insights Assoc.) by phoogoo 0 Comments

Bridging The World Of Fortune 500 And Entrepreneurship For Better Insights...

02 Apr Introduction to Audible Insights – Brought To You By The Insights Association | Ep. 00

Posted at 23:45h in Podcast (Insights Assoc.) by phoogoo 0 Comments

Empowering Intelligent Business Decisions...

01 Apr Kahneman: Cognitive biases are like optical illusions

Posted at 18:22h in Behavioral Science, Brain Games, Market Research, Social Psychology by Rich Thau 0 Comments

Behavorial science pioneer Daniel Kahneman says that our brains seek coherence, unity, patterns, sometimes where there is none; suppressing ambiguity in favor of a meaningful picture. That's what gives rise to our cognitive biases. Which is not an entirely negative thing. Life is messy, and...

28 Mar How Easily We Forget What is Inconvenient!

Posted at 18:14h in Behavioral Science, Psychology of Pop Culture, Social Psychology by Amanda Paull 0 Comments

We can get information about anything, pretty much. Some of it we could use to make better decisions. But if it will threaten our happiness, we’ll just avoid it. We’re really good at selectively absorbing information that affirms what we believe, and forgetting the inconvenient...

20 Mar “People thought we were studying stupidity. But we were studying ourselves.”

Posted at 18:30h in Behavioral Science, Market Research, Psychology of Pop Culture, Social Psychology by Rich Thau 0 Comments

Michael Lewis’s new book details the friendship that gave us behavioral economics Amos Tversky and Daniel Kahneman. The optimist and the pessimist. The one supremely self-confident and the other dwelling in dark tunnels of self-doubt. They investigated the inner workings of the mind and the curious...