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21 Mar Online Market Research Solutions Webinar: April 2 @ 2PM Eastern | 11AM Pacific

Posted at 00:05h in corona virus, crisis communications, online market research solutions, webinar by Amanda Paull 0 Comments

We know many of you are experiencing project delays or cancellations due to coronavirus. But there are many ways to execute qual/quant hybrid market research studies online, which include dial testing. Webinar is on April 2nd @ 2PM Eastern | 11AM Pacific REGISTER HERE Perhaps it has never...

16 Mar Voters Talk #Coronavirus and #Primaries

Posted at 18:31h in Focus Groups, Swing Voters by Celeste Gregory 0 Comments

We hoard toilet paper and chant “social distancing, flatten the curve!” as we take on the coronavirus pestilence . . . and oh, right, it’s still a presidential election year. And our swing voter project continues. (This most recent group took place over a week ago-...

10 Mar Online Focus Groups and Dial Testing – In the #Corona #Virus Era

Posted at 08:34h in Dial Groups, Focus Groups, Market Research, Media research, Media Testing by Amanda Paull 1 Comment

You can rest easy: Dial test groups can be effectively executed online, to keep your data flowing. Dial testing is a key part of Engagious' research approach. And right now many people are asking "Can we do qual research online?" Yes. We are in the midst...

28 Feb Steve August (Best of CRC) | Ep. 28

Posted at 16:39h in Podcast (Insights Assoc.) by David Paull 0 Comments

Recorded live from the Insights Association's Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own...

13 Feb Susan Fader – Fader & Associates (Best of CRC) | Ep. 27

Posted at 22:14h in Podcast (Insights Assoc.) by David Paull 0 Comments

Recorded live from the Insights Association's Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research. ...

06 Feb Selling to Small and Medium Businesses – It’s All About the Messaging

Posted at 20:31h in Brand Messaging, Sales Messaging, Sales Script refinement, Storytelling for Business by Amanda Paull 0 Comments

Call it a narrative, a script, or a message. Whatever you call it internally, this 'pitch' is the cornerstone of your sales operation. When you get it just right, you are the Hero, the big Kahuna, the top dog. We do this all day long....