In October, our Engagious/FPG Swing Voter Project tour stop brought us into the heart of Rust Belt country, Youngstown, Ohio. The group included eight participants who voted for Obama in 2012 and Trump in 2016, and three participants who voted for Romney in 2012 and...
Live from the floor of the Insight's Associations NEXT 2019 Conference, we talk with Dave Carruthers, founder and CEO of Voxpopme about the power of using video to connect with and better under consumers....
This month was a do-over for Engagious/Focus Pointe Global Swing Voter Project. We traveled back to Appleton, WI to see if anything had changed in the last 6 months (we kicked-off this project in Appleton 6 months ago.) If you want to see the trends report from...
Exploring how emotions lead to purchasing, repurchasing, and brand advocacy...
What’s In it for YOU? Fierce competition and restricted access to the O.R. continues to increase the importance of clear and consistent messaging of your healthcare products’ most impactful benefits. These efforts aren’t easy but are critical to framing your value proposition for multiple influencers and...
Developing new and unique customer experiences online....