03 Nov You Look Like a Voter
Posted at 01:04h
in Behavioral Science, Biden voters, Market Research, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Economics, Social Psychology, Trump voters, voter research
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Recently Engagious president Rich Thau posted The Science of Getting Out the Vote, a Dan Ariely article about the science of getting out the vote. ON this election day, we’re linking to another Ariely article https://www.lemonade.com/blog/persuade-your-friends-to-vote/ with a simple behavioral economics strategy for getting your friends to the polls.
Short version: Use #FOMO (fear of missing out). Call them names (“you VOTER!”). Question their level of commitment. Promise to check up on them.
Hey, blog-reading friends. Your polling place is where all the cool kids are going to be on today. What’s your plan?
We’ll check back with you to see how you did.
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