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13 Jan

Posted at 17:41h in Behavioral Science, Focus Groups, Market Research, Media research, Public Policy Messaging, Swing Voters, Uncategorized by

This month our Swing Voter Project team went to Wilkes-Barre, Pennsylvania, where they met with 11 men and women who voted for Obama in 2012, and Trump in 2016.   It’s been a recurring theme with swing voters these past months, with slight variations: Most would vote...

13 May

Posted at 07:31h in Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Swing Voters, Uncategorized by

Sioux City, IA May 6, 2019 In our latest episode of “How to Woo and Win a Swing Voter,” there was a plot twist. Maybe you saw it coming: Swing voters in different segments of the Midwest do not always fall for the same pickup lines. In Wisconsin, Ohio,...