29 Nov David Intrator – From Data To Meaning | Ep. 09
Storytelling For Marketing Research Has Changed...
Large Image
26 Nov Viz-Fest 2018: Key Behavioral Science Principles for Crafting Next Level Storytelling
At the recent webinar series, Viz-Fest 2018, a host of marketing and market research experts shared real-world evidence of the benefits of excellent communication with regard to insights and data visualization. Engagious CEO David Paull was one such expert, presenting in the Viz-Fest Storytelling track....
19 Nov Lending a Hand to Children’s Scholarship Fund Philadelphia
Earlier this year, Engagious donated some time and expertise to help out the Children’s Scholarship Fund Philadelphia (CSFP). Our team conducted two focus groups for the privately-funded program whose mission is to provide children from low-income Philadelphia families with financial access to quality, safe, K-8th...
15 Nov The Complex Psychology of Holiday Eating
Posted at 05:21h
in Behavioral Science, Market Research, Psychology of Pop Culture, Social Economics, Social Psychology
0 Comments
Hara hachi bu for the holidays. Are you the eat-now-think-about-the-calories-in-January type? Happy holidays! If not, read on for what’s happening in the behavioral science of eating. Not all of it good news. “The French have their modest portions and taboo against seconds. The people of Okinawa, one...
30 Oct Video: Message Testing Delivers 24% Spike in Orders for NewMarket Group
Posted at 06:20h
in Behavioral Science, Brand Messaging, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging
0 Comments
[embed]https://www.youtube.com/watch?v=52iThNzoJSw&feature=youtu.be[/embed] NewMarket Group is really, really good at direct marketing. Company president Melissa Young wanted it to be even better. She turned to Engagious to find out how. Rich Thau took a research team to Orlando, Florida, to meet with current NewMarket customers in two focus groups. Melissa...
23 Oct Giving Outside of the Giving Season
Sharing a feel-good story from our friends at Dialsmith, Inc. This was originally posted on the Dialsmith blog. Here at Engagious and Dialsmith, we’re as guilty as anyone else of getting caught up in the business of our business. But every once in a while, we...