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03 Oct

Posted at 05:39h in Behavioral Science, Brain Games, Brand Storytelling, Customer Insights, Market Research, Messaging, Presentation Testing, Social Psychology, Storytelling for Business by

How does someone from the market research industry engage a group of creatives, communicators, and storytellers? By making them go, “hmm?” That’s exactly the approach I took when I was  offered the opportunity to talk with the 1200 amazing people attending the Story 2018 conference...

12 Sep

Posted at 16:29h in Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Public Policy Messaging by

Great summary video by Axios of our dial test focus group last week in Canton, Ohio. Read Full Axios article on the swing voter focus groups here: (by midterm political reporter Alexi McCammond) Read the Washington Post Article Here: (by opinion writer Helaine Olen) Grab a copy of the full...

12 Sep

Posted at 06:21h in Brand Storytelling, Market Research, Messaging by

Last year I had the pleasure of attending the Story conference in Nashville. As the name suggests, it’s a storytelling conference but, really, it’s so much more. Designed from the ground up to create a constant state of creativity, inspiration, and wonder, this “conference” is...

11 Sep

Posted at 06:06h in Advocacy Messaging, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Public Policy Messaging, Social Economics by

Voting, corruption, witch hunts, "fake news"—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to get a...