Brand Messaging

30 Oct

Posted at 06:20h in Behavioral Science, Brand Messaging, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging by

[embed]https://www.youtube.com/watch?v=52iThNzoJSw&feature=youtu.be[/embed] NewMarket Group is really, really good at direct marketing. Company president Melissa Young wanted it to be even better. She turned to Engagious to find out how. Rich Thau took a research team to Orlando, Florida, to meet with current NewMarket customers in two focus groups. Melissa...

18 Jun

Posted at 18:14h in Advocacy Messaging, Behavioral Science, Brand Messaging, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Presentation Testing, Social Psychology, Storytelling for Business by

For message refinement, almost nothing compares to the dial-test focus group. Our clients sometimes say that the dial test focus group is the “fun part” of the refinement process. When you work with us, you get to see, in real time, how people feel about...

08 Apr

Posted at 19:57h in Brand Messaging, Market Research, Media research, Presentation Testing, Public Policy Messaging, Storytelling for Business by

It's a client favorite: our “What to Say / What Not to Say” Matrix. After we dial-test and focus-group your message, we analyze and summarize the results in a report, which includes this ever-popular communication tool. This is a distillation of what you wanted to find out...