Brand Messaging

29 Jan

Posted at 17:41h in Behavioral Science, Brand Messaging, Psychology of Politics, Public Policy Messaging, Social Psychology by

Accountants will be picking over the new tax law for years—and so will behavioral scientists. One of the first analyses comes from consultant Shai Robkin, who finds loss aversion, the endowment effect, hyperbolic discounting, WYSIATI, and mental accounting coursing through (and surrounding the politics of)...

22 Jan

Posted at 22:07h in Advocacy Messaging, Brand Messaging, Brand Storytelling, Market Research, Media research, Presentation Testing, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Psychology, Storytelling for Business by

  I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing is Far More Valuable than Traditional Focus Groups. Here’s Why… Imagine you...

01 Dec

Posted at 22:22h in Brand Messaging, Brand Storytelling, Market Research, Media research, Social Economics, Storytelling for Business by

Today, we are talking with media and entertainment research veteran Aaron Paquette. Through his career at CBS, Sony, OTX, Nielsen and Vision Critical, Aaron has a great eye for how to tell a story that will get buyers’ and viewers’ attention. Q: How do you think...