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19 Nov

Posted at 17:34h in Behavioral Science, Brand Messaging, Brand Storytelling, Storytelling for Business by

Brand isn’t the story you tell others…it’s the story others tell themselves about you. Communicating what your brand stands for, and how interacting with your brand will benefit others, is powerful. But even more powerful is helping people create the story for themselves. Whether a small...

10 Nov

Posted at 06:02h in Behavioral Science, Market Research, Messaging, Psychology of Pop Culture, Social Economics, Social Psychology by

Because everyone else is doing it Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything.  Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen?...

03 Nov

Posted at 01:04h in Behavioral Science, Biden voters, Market Research, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Economics, Social Psychology, Trump voters, voter research by

Recently Engagious president Rich Thau posted The Science of Getting Out the Vote, a Dan Ariely article about the science of getting out the vote. ON this election day, we’re linking to another Ariely article https://www.lemonade.com/blog/persuade-your-friends-to-vote/ with a simple behavioral economics strategy for getting your friends...

02 Nov

Posted at 08:46h in Behavioral Science, Biden voters, election research, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology, Swing Voters, Trump voters by

Dan Ariely and Supriya Syal explore the ways behavioral science can be used to nudge people to become voters. (They don’t include getting inspiring candidates on the ballot.) One of the biggest factors for success? Having a PLAN. Not just committing to voting, but knowing when in...

05 Aug

Posted at 18:36h in Advocacy Messaging, Behavioral Science, Brand Messaging, crisis communications, election research, Focus Groups, Market Research, Messaging, online dial groups, Online focus groups, online market research, political research, Public Policy Messaging, Swing Voters, voter research by

DRINKING YOUR OWN KOOL-AID IS BAD FOR YOUR (POLITICAL) HEALTH We see it time and again. Critical policy messages that miss the mark.  The reason is simple: they were vetted with the wrong people. If you are based in the Washington, DC area, whether you’re a corporation,...

28 Jul

Posted at 20:01h in Advocacy Messaging, Behavioral Science, Biden voters, corona virus, COVID-19, election research, Focus Groups, mask wearing research, online dial groups, online market research, political research, Public Policy Messaging, Swing Voters, Trump voters, voter research by

If you've been following our swing voter project, you know that last month was the first time in 16 months of focus groups that the swing voters who voted for Trump in 2016 seemed to be breaking from the president. Well, any notion that the...