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10 Jun

Posted at 17:08h in Customer Insights, Dial Groups, Focus Groups, Market Research, Media Testing, Psychology of Politics, Public Policy Messaging, Social Economics, Swing Voters by

We headed to Erie, Pennsylvania, for our latest meet-up with swing voters (part of our ongoing project with partner Focus Pointe Global). These voters cited a common reason for swinging: a desire for change. Our eight Erie participants all voted for Obama in 2012, and then switched...

13 May

Posted at 07:31h in Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Swing Voters, Uncategorized by

Sioux City, IA May 6, 2019 In our latest episode of “How to Woo and Win a Swing Voter,” there was a plot twist. Maybe you saw it coming: Swing voters in different segments of the Midwest do not always fall for the same pickup lines. In Wisconsin, Ohio,...