Gender bias and the environment, part 2 A local billboard promoting cardboard recycling depicted a white woman, an African-American man, and an Asian woman. It’s a great billboard, but where’s the white guy? “Marketing fail,” I judged. According to an August 2016 WaPo article (“Your manliness could...
Bowling Green, OH April 9, 2019 They say playing hard to get can increase attraction and desire. Don’t chase—make them run after you. Is that what swing voters are doing? Because politicians and media outlets want them really bad. Does this news narrative resonate with them? Do they...
Getting to the heart of the customer is not just about the data. Uncovering customer insights is just as much about understanding WHO the customer is, and HOW they live their life. It’s the WHO and the HOW that gives us the all-important WHY, which...
In partnership with Focus Pointe Global, Engagious has kicked off a Swing Voter Insights study, conducting a series of 21 monthly focus groups in key swing voter counties across the US in the lead up to Election 2020. Engagious, in partnership with Focus Pointe Global, is conducting...
Word choice matters. Studies prove it. (Writers exult.) We like to think of ourselves as good (smart, helpful, caring, funny—fill in the blank) people. So it’s not surprising that praising character produces more of the desired behavior. When children are praised for being helpers, they are more...
If you are based in the Washington, DC, metro area, whether you’re a corporation, a trade association, a think tank, or a politician, here’s some free advice: test your message outside the Beltway. That’s what we’ve been telling our clients for nearly two decades. And even...