20 Jul Darrin Maggy – Addressing Information Security Risks | Ep. 06
Security Vulnerabilities For Research Businesses...
Large Image
12 Jul Can Your Message Be Refined? (It’s a rhetorical question…)
Posted at 21:06h
in Advocacy Messaging, Behavioral Science, Brand Messaging, Brand Storytelling, Customer Insights, Dial Groups, Market Research, Media research, Messaging
0 Comments
Rich walks us through the 4 types of message refinement. (hint: only rarely will you scrap the whole thing and start anew.)...
27 Jun Understanding Political Tribalism to “Make America Relate Again”
Posted at 22:34h
in Behavioral Science, Psychology of Politics, Psychology of Pop Culture, Social Economics, Social Psychology
1 Comment
Face it. You are tribal. It's true. “Humans aren’t just a little tribal. We’re very tribal,” writes Yale professor Amy Chua in her recent book, Political Tribes: Group Instinct and the Fate of Nations. “We crave bonds and attachments, which is why we love clubs, teams,...
21 Jun Jeff Fromm – Researching Gen Y and Gen Z | Ep. 05
Today on Audible Insights we're talking to Jeff Fromm, a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted over 500 times all over the world – well not Antarctica....
18 Jun A Peek at the Fun Part of Message Refinement
Posted at 18:14h
in Advocacy Messaging, Behavioral Science, Brand Messaging, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Presentation Testing, Social Psychology, Storytelling for Business
0 Comments
For message refinement, almost nothing compares to the dial-test focus group. Our clients sometimes say that the dial test focus group is the “fun part” of the refinement process. When you work with us, you get to see, in real time, how people feel about...
14 Jun Magnolias and Messaging
Be kind, y’all. It was on a sweatshirt, there was a magnolia, and I thought it was great advice. So I bought it. The first time I wore it, though, I felt uneasy. Before I put it on, it was admonishing me. Once I put it...