A conference that breaks the mold is a very good thing It’s not often that you leave a conference so impressed and inspired that you want to tell everyone about it, but that’s exactly how I feel about STORY 2017. STORY is an event for more than...
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Marketers plan their words carefully, but never more intentionally than in times of crisis. Natural disasters, and human-made tragedies, impact business. So then, how do you tell your customers their orders are delayed because your warehouse burned in a wildfire? How does the Houston Tourism...
Leslie John, an associate professor at Harvard Business School and expert in behavioral decision research, analyzes last month’s election results through behavioral insights, and examines the cognitive biases present on both sides of the contest. Also from Harvard Business Review: an analysis of the class culture gap—understanding...
Today, we are talking with media and entertainment research veteran Aaron Paquette. Through his career at CBS, Sony, OTX, Nielsen and Vision Critical, Aaron has a great eye for how to tell a story that will get buyers’ and viewers’ attention. Q: How do you think...