We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research...
Meaningful conversations lead to meaningful work. Scratch that. Meaningful conversations with the right people lead to meaningful work. You can talk all day to a rock and it won’t get you anywhere (except maybe the crazy house). So, what makes a conversation meaningful? How do...
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at...
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Steve Koenig, vice president of research at the Consumer Technology Association. Steve covers some of the highlights from this year's CES...
This month our Swing Voter Project team went to Wilkes-Barre, Pennsylvania, where they met with 11 men and women who voted for Obama in 2012, and Trump in 2016. It’s been a recurring theme with swing voters these past months, with slight variations: Most would vote...
When it comes to fake news, we have met the enemy, and he is us. Researchers at Ohio State found that when they gave people accurate statistics on a controversial issue, their memories adjusted the stats to match their own beliefs. When they passed on these misremembered...