Dial Groups

10 Jun

Posted at 17:08h in Customer Insights, Dial Groups, Focus Groups, Market Research, Media Testing, Psychology of Politics, Public Policy Messaging, Social Economics, Swing Voters by

We headed to Erie, Pennsylvania, for our latest meet-up with swing voters (part of our ongoing project with partner Focus Pointe Global). These voters cited a common reason for swinging: a desire for change. Our eight Erie participants all voted for Obama in 2012, and then switched...

13 May

Posted at 07:31h in Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Swing Voters, Uncategorized by

Sioux City, IA May 6, 2019 In our latest episode of “How to Woo and Win a Swing Voter,” there was a plot twist. Maybe you saw it coming: Swing voters in different segments of the Midwest do not always fall for the same pickup lines. In Wisconsin, Ohio,...

15 Apr

Posted at 07:30h in Customer Insights, Dial Groups, Focus Groups, Market Research, Messaging, Psychology of Politics, Public Policy Messaging, Social Economics, Swing Voters by

Bowling Green, OH April 9, 2019 They say playing hard to get can increase attraction and desire. Don’t chase—make them run after you. Is that what swing voters are doing? Because politicians and media outlets want them really bad. Does this news narrative resonate with them? Do they...

30 Oct

Posted at 06:20h in Behavioral Science, Brand Messaging, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging by

[embed]https://www.youtube.com/watch?v=52iThNzoJSw&feature=youtu.be[/embed] NewMarket Group is really, really good at direct marketing. Company president Melissa Young wanted it to be even better. She turned to Engagious to find out how. Rich Thau took a research team to Orlando, Florida, to meet with current NewMarket customers in two focus groups. Melissa...

12 Sep

Posted at 16:29h in Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Public Policy Messaging by

Great summary video by Axios of our dial test focus group last week in Canton, Ohio. Read Full Axios article on the swing voter focus groups here: (by midterm political reporter Alexi McCammond) Read the Washington Post Article Here: (by opinion writer Helaine Olen) Grab a copy of the full...

11 Sep

Posted at 06:05h in Advocacy Messaging, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Public Policy Messaging, Social Economics by

9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To...

18 Jun

Posted at 18:14h in Advocacy Messaging, Behavioral Science, Brand Messaging, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Presentation Testing, Social Psychology, Storytelling for Business by

For message refinement, almost nothing compares to the dial-test focus group. Our clients sometimes say that the dial test focus group is the “fun part” of the refinement process. When you work with us, you get to see, in real time, how people feel about...