Psychology of Pop Culture

22 Jan

Posted at 22:07h in Advocacy Messaging, Brand Messaging, Brand Storytelling, Market Research, Media research, Presentation Testing, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Psychology, Storytelling for Business by

  I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing is Far More Valuable than Traditional Focus Groups. Here’s Why… Imagine you...