Psychology of Politics

01 Mar

Posted at 19:53h in Advocacy Messaging, Behavioral Science, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology by

When political partisans use behavioral nudges in public policy, their opponents question the science. Vigorously. In the UK, when conservative Prime Minister David Cameron applied behavioral insights to policy, the left was suspicious. In the US, when President Obama did the same thing, the right...

29 Jan

Posted at 17:41h in Behavioral Science, Brand Messaging, Psychology of Politics, Public Policy Messaging, Social Psychology by

Accountants will be picking over the new tax law for years—and so will behavioral scientists. One of the first analyses comes from consultant Shai Robkin, who finds loss aversion, the endowment effect, hyperbolic discounting, WYSIATI, and mental accounting coursing through (and surrounding the politics of)...

22 Jan

Posted at 22:07h in Advocacy Messaging, Brand Messaging, Brand Storytelling, Market Research, Media research, Presentation Testing, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Psychology, Storytelling for Business by

  I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing is Far More Valuable than Traditional Focus Groups. Here’s Why… Imagine you...

07 Dec

Posted at 08:38h in Behavioral Science, Psychology of Politics, Social Psychology by

Leslie John, an associate professor at Harvard Business School and expert in behavioral decision research, analyzes last month’s election results through behavioral insights, and examines the cognitive biases present on both sides of the contest. Also from Harvard Business Review: an analysis of the class culture gap—understanding...