Psychology of Politics

13 May

Posted at 07:31h in Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Swing Voters, Uncategorized by

Sioux City, IA May 6, 2019 In our latest episode of “How to Woo and Win a Swing Voter,” there was a plot twist. Maybe you saw it coming: Swing voters in different segments of the Midwest do not always fall for the same pickup lines. In Wisconsin, Ohio,...

15 Apr

Posted at 07:30h in Customer Insights, Dial Groups, Focus Groups, Market Research, Messaging, Psychology of Politics, Public Policy Messaging, Social Economics, Swing Voters by

Bowling Green, OH April 9, 2019 They say playing hard to get can increase attraction and desire. Don’t chase—make them run after you. Is that what swing voters are doing? Because politicians and media outlets want them really bad. Does this news narrative resonate with them? Do they...

19 Mar

Posted at 22:25h in Psychology of Politics, Public Policy Messaging, Swing Voters by

In partnership with Focus Pointe Global, Engagious has kicked off a Swing Voter Insights study, conducting a series of 21 monthly focus groups in key swing voter counties across the US in the lead up to Election 2020.   Engagious, in partnership with Focus Pointe Global, is conducting...

22 Feb

Posted at 08:57h in Brand Messaging, Market Research, Media research, Presentation Testing, Psychology of Politics, Public Policy Messaging by

If you are based in the Washington, DC, metro area, whether you’re a corporation, a trade association, a think tank, or a politician, here’s some free advice: test your message outside the Beltway. That’s what we’ve been telling our clients for nearly two decades. And even...

11 Sep

Posted at 06:06h in Advocacy Messaging, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Public Policy Messaging, Social Economics by

Voting, corruption, witch hunts, "fake news"—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to get a...

11 Sep

Posted at 06:05h in Advocacy Messaging, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Public Policy Messaging, Social Economics by

9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To...

10 Sep

Posted at 17:58h in Behavioral Science, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology by

Is biology (political) destiny? A few years ago the editors of this newsletter visited the Center for Brain, Biology, and Behavior at the University of Nebraska, and met with Prof. John Hibbing, author of Predisposed: Liberals, Conservatives, and the Biology of Political Differences, to discuss...

27 Jun

Posted at 22:34h in Behavioral Science, Psychology of Politics, Psychology of Pop Culture, Social Economics, Social Psychology by

Face it. You are tribal.   It's true. “Humans aren’t just a little tribal. We’re very tribal,” writes Yale professor Amy Chua in her recent book, Political Tribes: Group Instinct and the Fate of Nations. “We crave bonds and attachments, which is why we love clubs, teams,...