At the recent webinar series, Viz-Fest 2018, a host of marketing and market research experts shared real-world evidence of the benefits of excellent communication with regard to insights and data visualization. Engagious CEO David Paull was one such expert, presenting in the Viz-Fest Storytelling track....
Hara hachi bu for the holidays. Are you the eat-now-think-about-the-calories-in-January type? Happy holidays! If not, read on for what’s happening in the behavioral science of eating. Not all of it good news. “The French have their modest portions and taboo against seconds. The people of Okinawa, one...
Voting, corruption, witch hunts, "fake news"—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to get a...
9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To...
Face it. You are tribal. It's true. “Humans aren’t just a little tribal. We’re very tribal,” writes Yale professor Amy Chua in her recent book, Political Tribes: Group Instinct and the Fate of Nations. “We crave bonds and attachments, which is why we love clubs, teams,...
Some of the editors of this blog (and their kids) have long believed that hugs can make pain go away. Researchers (you knew we were heading that way) at the University of Colorado at Boulder have found that holding hands with a loved one can...
A recent study found that men selling items on eBay get higher prices than women selling the same items. Researchers acknowledged this finding as one more affirmation that people have different expectations of men and women, and treat them differently. And yes, they found it depressing (at...
HSBC is developing an app to help their customers save money by keeping track of their everyday spending. The app, called “Nudge,” will send users notifications about their spending habits, combining messages of positive reinforcement and loss aversion to encourage saving behavior. With the app users can...
Use this one trick daily What if you stepped on a scale every morning and never found out your weight? Behavioral economist Dan Ariely thinks you’d slim down more successfully. He says stepping on a scale reinforces the desire to be healthy; but the number it...
...and a season for every activity under the heavens. This looks interesting: Daniel Pink’s latest book, When: The Scientific Secrets of Perfect Timing, looks at psychological, biological, and economic studies to try to determine the best time to do things. Best age to get (and stay)...