How important are the Fall Pilots? In the current entertainment climate, a show will often sink or swim based solely the performance of the pilot. Thus all the hype around the “New Fall Shows” before they even air. A lot is riding on that first episode....
It’s not often that I pick up a book and am instantly impressed by the book itself (before even reading the first page). The 10 Stories Great Leaders Tell, from bestselling author Paul Smith, did just that for me. When you take this book in...
As the Manager of a Marketing team, I’m responsible for hiring outside agencies for customer insights research and messaging. No matter how many times I do this, choosing an agency is never easy. The stakes are high and it’s crucial to make the right decision....
Engagious, in partnership with Focus Pointe Global, has traveled to Wisconsin, Ohio, Iowa, and Pennsylvania to find out what swing voters are thinking. This month we traveled to Warren—Michigan’s third largest city (after Detroit and Grand Rapids) and Detroit’s largest suburb. In Warren we met July...
I recently started reading David McCullough’s latest book, The Pioneers, about the settling of the Northwest Territory: what would become Ohio, Michigan, Indiana, Illinois, and Wisconsin. The directive for this settlement, the Northwest Ordinance, included three extraordinary conditions: freedom of religion, free universal education, and the...
How is marketing to B2B different than marketing to consumers? B2B marketing is more complicated than consumer marketing because of three key differences. In all cases, your success in B2B hinges on doing your homework, asking all the right questions, and crafting the perfect message. COMPLEXITY Products and/or services...