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11 Sep

Posted at 06:05h in Advocacy Messaging, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Psychology of Politics, Public Policy Messaging, Social Economics by

9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To...

10 Sep

Posted at 17:58h in Behavioral Science, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology by

Is biology (political) destiny? A few years ago the editors of this newsletter visited the Center for Brain, Biology, and Behavior at the University of Nebraska, and met with Prof. John Hibbing, author of Predisposed: Liberals, Conservatives, and the Biology of Political Differences, to discuss...

24 Jul

Posted at 17:48h in Behavioral Science, Brain Games, Psychology of Pop Culture, Social Psychology by

And other counterintuitive research discoveries There are limits to the conscious mind’s capacity for processing. Truly. Our minds switch back and forth between focused attention and daydreaming. Focused, undistracted attention enables us to get things done. Like building the pyramids. So at work we probably should never, ever...