In 2014, Cindy Klement made a disturbing discovery: that her decades of eating and living cleanly hadn’t shielded her body from environmental toxins. Further research revealed that this toxic burden not only impacts a person’s health—it’s passed directly to babies through the umbilical cord and...
Do you drive to work? Alone? What would it take to get you to take public transportation, or bike, or walk? The city of Durham, North Carolina, found out. City officials have good reasons to encourage people to move to alternative transportation: Traffic. Pollution. Carbon emissions. Valuable downtown...
Hara hachi bu for the holidays. Are you the eat-now-think-about-the-calories-in-January type? Happy holidays! If not, read on for what’s happening in the behavioral science of eating. Not all of it good news. “The French have their modest portions and taboo against seconds. The people of Okinawa, one...
[embed]https://www.youtube.com/watch?v=52iThNzoJSw&feature=youtu.be[/embed] NewMarket Group is really, really good at direct marketing. Company president Melissa Young wanted it to be even better. She turned to Engagious to find out how. Rich Thau took a research team to Orlando, Florida, to meet with current NewMarket customers in two focus groups. Melissa...
How does someone from the market research industry engage a group of creatives, communicators, and storytellers? By making them go, “hmm?” That’s exactly the approach I took when I was offered the opportunity to talk with the 1200 amazing people attending the Story 2018 conference...
Gina Derickson has been immersed in market research for a long time; and she’s got some stories. “I always wanted to do qualitative research,” says Gina, Engagious Director of Research. “My dad was a market researcher for Procter & Gamble, and I have many fond childhood...
Great summary video by Axios of our dial test focus group last week in Canton, Ohio. Read Full Axios article on the swing voter focus groups here: (by midterm political reporter Alexi McCammond) Read the Washington Post Article Here: (by opinion writer Helaine Olen) Grab a copy of the full...
Last year I had the pleasure of attending the Story conference in Nashville. As the name suggests, it’s a storytelling conference but, really, it’s so much more. Designed from the ground up to create a constant state of creativity, inspiration, and wonder, this “conference” is...
Voting, corruption, witch hunts, "fake news"—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to get a...
9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To...