Market Research

07 Apr

Posted at 16:01h in corona virus, crisis communications, Giving Back, Market Research, Psychology of Pop Culture, small business by

We ❤️ feel-good stories. And people are awesome.   Not only that, but giving back is a great way to stay connected - with family, with friends, with fans, with customers. Here are some great examples to inspire you. The owner of a local strip mall slashed his...

25 Mar

Posted at 17:24h in Advocacy Messaging, corona virus, crisis communications, Giving Back, Market Research, Sales Messaging, small business, Social Economics, Social Psychology by

Partially inspired by my article, Those Of Us Who Can, Must, my friend Jamie Mustard (author of The Iconist and graduate of the London School of Economics) has poured his heart into a message and movement he's calling #dobusiness. With his permission I'm sharing Jamie's message here in...

13 Jan

Posted at 17:41h in Behavioral Science, Focus Groups, Market Research, Media research, Public Policy Messaging, Swing Voters, Uncategorized by

This month our Swing Voter Project team went to Wilkes-Barre, Pennsylvania, where they met with 11 men and women who voted for Obama in 2012, and Trump in 2016.   It’s been a recurring theme with swing voters these past months, with slight variations: Most would vote...

06 Jan

Posted at 00:52h in Behavioral Science, Brain Games, Customer Insights, Market Research, Media research, Psychology of Politics, Social Psychology by

When it comes to fake news, we have met the enemy, and he is us.   Researchers at Ohio State found that when they gave people accurate statistics on a controversial issue, their memories adjusted the stats to match their own beliefs. When they passed on these misremembered...

16 Dec

Posted at 17:56h in Advocacy Messaging, Behavioral Science, Focus Groups, Market Research, Public Policy Messaging, Social Economics, Social Psychology, Swing Voters by

This presidential election cycle we’re seeking out swing voters in swing states to find out what they’re thinking and feeling—about the president; about the people who want to take a turn at his job; about impeachment; about the economy, trade, healthcare, and anything else that...

26 Nov

Posted at 03:00h in Behavioral Science, Customer Insights, Market Research, Psychology of Pop Culture, Social Psychology by

Black Friday. Cyber Monday. That’s right, holiday shopping season is upon us. Retailers have one objective this cyber week—to get you to spend as much money in their retail/online stores as possible.  To achieve this objective, retailers use behavioral science, or the study of human behavior,...